This construction of “run” had never occurred to me before. Rather reminds me of the other construction of “Operation Enduring Freedom”, the official name of the invasion of Afghanistan — to endure means to suffer. And, I saw a similarly subversive and humorous construction recently:

The government official asks, “Do you advocate the overthrow of the US government by force or violence?”

“Hmmm… Well, not violence, so I suppose I have to choose force then.”

These Colors Won’t Run… Afghanistan
Mar 25, 2009
By Norman Solomon
http://www.zcommunications.org/zspace/commentaries/3814

These Colors Won't Run… Afghanistan
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